Art Direction
Graphic Design
Creative Campaign
TYPELAB
Global Campaign
Client: SNKRS APP by Nike
Typelab.fr is an independent digital type foundry established with the mission to promote unique, experimental typefaces and foster a community around innovative type design. Known for blending bold, brutalist aesthetics with functional design, Typelab showcases and sells curated font collections, organized around unique themes. Notable collections include WWW, Space, and Weave, each curated to spotlight distinctive typefaces and emphasize Typelab’s focus on global and diverse contributions to type design. As founder, I crafted Typelab's brand identity, including the logotype, color palette, with minimal yet striking brutalist design. This approach frames each typeface as a high-value, collectible piece, echoing fashion presentations. Each year, I directed campaigns highlighting new collections, collaborating with 3D designers to produce interactive, surreal visuals that explore how typefaces could inhabit digital and 3D spaces. The goal was to demonstrate the versatility of type in virtual worlds, presenting letters as though they were precious objects set within intricate, textured 3D environments. For one campaign, we created an immersive online exhibition that allowed users to explore a virtual gallery featuring Typelab’s typefaces. During the pandemic, Typelab also launched an interview series focused on mental health in the creative industry, aiming to support and uplift designers by fostering a supportive digital community.
Credits
Web Design & Development: Twistudio
Typelab.fr is an independent digital type foundry established with the mission to promote unique, experimental typefaces and foster a community around innovative type design. Known for blending bold, brutalist aesthetics with functional design, Typelab showcases and sells curated font collections, organized around unique themes. Notable collections include WWW, Space, and Weave, each curated to spotlight distinctive typefaces and emphasize Typelab’s focus on global and diverse contributions to type design. As founder, I crafted Typelab's brand identity, including the logotype, color palette, with minimal yet striking brutalist design. This approach frames each typeface as a high-value, collectible piece, echoing fashion presentations. Each year, I directed campaigns highlighting new collections, collaborating with 3D designers to produce interactive, surreal visuals that explore how typefaces could inhabit digital and 3D spaces. The goal was to demonstrate the versatility of type in virtual worlds, presenting letters as though they were precious objects set within intricate, textured 3D environments. For one campaign, we created an immersive online exhibition that allowed users to explore a virtual gallery featuring Typelab’s typefaces. During the pandemic, Typelab also launched an interview series focused on mental health in the creative industry, aiming to support and uplift designers by fostering a supportive digital community.
Credits
Web Design & Development: Twistudio
