Floriane Rousselot is a French Art Director & Type Designer currently based in Marseille.
She founded Typelab Foundry, an independent type foundry highlighting fonts from designers all around the world, and NOISE magazine, a Series of article focusing on Mental Health in the creative industry. She’s specialised in Type Design, Art Direction, Branding & Web Design in Fashion, Tech, Music and Design universe.
She previously worked at Yard Paris and It’s Nice That.
Kalysta is a Sans serif, firstly developed only in Italic, based on the Nike logo 1972. Progressively the Italic brought the Regular and both fuelled the evolution of each other. The Italic Uppercases has been developed as Swashs style we can use like Basic set, bringing Kalysta into a more daring aspect.